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Make Me An Offer

"The popular musical by Wolf Mankowitz is tonight’s Play of the Month

Porto Bello was once the busiest city in the New World, with a harbour from which the Spanish colonialists shipped goods and treasure back to Europe. The Portobello road in West London can be every bit as busy, but here the treasure-seekers are keeping an eye open for what they can find among the antique stalls and shops that line its pavements.  It is this world of bargain-hunting which provides the setting and the action for tonight’s Play of the Month, Make Me An Offer.

Peter Gilmore as Charlie and Diana Coupland as Sally

Wolf Mankowitz originally wrote it as a novel in 1952, when he was himself active in the antique business, and specialising particularly in antique Wedgwood.  (It’s scarcely a coincidence that the hero of Make Me An Offer quests after a piece of Wedgwood china, a green Portland vase.)  Next it was turned into a play for radio, then into a film, which also provided Peter Finch with his first starring role.

But it was as a musical that Make Me An Offer probably achieved its greatest success.  Joan Littlewood’s production opened at the Theatre Royal, Stratford, in October 1959, then transferred to the New Theatre, where it ran for over a year.  In the process it won the Evening Standard Drama Award for the best musical of 1959.

‘Things have changed a lot since then,’ says Wolf Mankowitz.  ‘In fact, right at the start of this TV production viewers are told that they’re going to see a fairy-story - a fairy-story about the days when you could still pick up bargains in the Portobello Road.’

“It’s something of a departure for Play of the Month to feature a musical,’ says the producer, Cedric Messina.  ‘But this is a splendid piece of family entertainment.’  Two members of the original stage production - Diana Coupland (as Sally) and Meier Tzelniker (as Wendl, the canny dealer) - appear in tonight’s TV version.  Charlie, the hero, is played by Peter Gilmore.

Authors are often the severest critics of what directors and producers make of their brain-children.  But Wolf Mankowitz seemed contented after seeing a run-through.  ‘I thought it was exceptionally good,’ he said.  ‘Very well dressed, and with a brilliant set designed by Eileen Diss.  But I still don’t understand how, in any medium known to man, you can produce a musical in under five or six weeks.  Yet here they had to do it in three.’”

Charles Fox
© Radio Times
7 April 1966

Credits

The production starred:
Peter Gilmore
as Charlie
Diana Coupland
as Sally
Judith Bruce
as Celia
Heier Tzelniker
as Wendl
James Grout
as Sparta
Al Mancini
as Mindel
Robin Parkinson
as Sweeting
Ann Beach
as Gwen




Author, Wolf Mankowitz

Music and lyrics, Monty Norman and
David Heneker

Producer, Cedric Messina

Director, Bill Hays

The Story

“Charlie is an unsuccessful dealer in the Portobello Road, whose wife, Sally, is understandably anxious for him to make good, especially as there is a baby to think of.  Charlie’s trouble, however, is that he is too honest, and because he loves the Wedgwood that he deals in, he refuses to cheat people.

Soon Charlie becomes involved with two rich American dealers and two back-street dealers, intent on selling anything in sight.  When they find a whole room full of Wedgwood it is then that Charlie becomes involved with Celia, a high-class young lady.”


Meier Tzelniker (left) as Wendl, Patricia Kerry as the Tripper and Peter Gilmore as Charlie in
“Make Me An Offer”

© Coventry Evening Telegraph
12 April 1966

This is how The Times reviewed the programme:

Business is Pleasure in Sardonic Musical

“Opera has many times been shown to suit the television screen.  There seems no logical reason, therefore, why stage musicals should not be adapted with equally happy results.  Yet, as last night’s BBC1 presentation of Make Me An Offer showed, the difficulties are formidable.

Mr Wolf Mankowitz’s story line presents no real problem.  The hero, a specialist dealer in Wedgwood, starts out as an honest failure.  We see how, by affirming that the fake Wedgwood in a room up for auction is genuine, he turns into a dishonest success.  Ethically dubious though this may be, Mr Mankowitz implies that a man who wants to feed a wife and family has to fall in with whatever moral code prevails:  business is business, as one of the songs proclaims.

The television production brought out the musical’s rather sardonic tone.  What it could not cope with was the long opening section set in the Portobello Road.  On the stage, the street traders’ chorus numbers were robust and cohesive:  on television they lacked this vigorous unison.  Significantly, when the production ceased to worry about creating a naturalistic flurry of movement and allowed the artificiality of the musical convention to establish itself, things noticeably improved.

Several performances gave a lot of pleasure.  In particular, Mr Meier Tzelniker played the guileful dealer, Wendl, with dazzling craft.  And Mr Peter Gilmore, Miss Diana Coupland and Miss Judith Bruce were good to look at and listen to.  Faced with a stiff challenge, Mr Bill Hays, the director, emerged with credit.  It is not his fault if television has yet to solve the problem of how to present a musical conceived for another medium.”

© The Times
13 April 1966

Note

On the night Make Me An Offer was broadcast in the UK, Peter was on stage in Coventry as Ramble in the musical Lock Up Your Daughters.  He could also be seen at the local cinema in Carry On Cowboy!

DR
March 2004

Television 60s
Television

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